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At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function
Marketing
Job Sub Function
Channel & Partner Marketing
Job Category
Professional
All Job Posting Locations:
Irvine, California, United States of America
Job Description
Johnson & Johnson is recruiting for a Digital Marketing Specialist to join our J&J Vision team. Position is located at our Irvine, CA office location.
About Johnson & Johnson
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
About Vision
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
Position Summary
The Digital Marketing Specialist plays a key role in executing digital marketing initiatives that enhance engagement with both healthcare professionals and patients across the U.S. Surgical Vision business. Reporting to the Director of Digital & Channel Marketing, this role drives digital excellence by managing omnichannel programs, optimizing digital platforms, and delivering actionable insights to support lead generation, customer experience, and sales enablement. The ideal candidate brings a blend of hands-on digital execution, analytical thinking, and cross-functional collaboration to help grow Johnson & Johnson Surgical Vision’s digital presence and performance.
Key Responsibilities
Customer & Patient Digital Engagement (50%)
- Develop and manage a CRM program that delivers segmented, consistent messaging to targeted HCPs and patients to drive demand, lead generation, and supplement field sales efforts.
- Collaborate with product marketing (under the guidance of the Associate Marketing Manager) to integrate digital tactics into go-to-market plans and support asset development.
- Own content management and ongoing optimization for professional and patient websites (e.g., JJVisionPro.com, ClearVisionForYou.com), including CMS updates, troubleshooting, and performance analysis.
- Partner with cross-functional teams (Global, Communications, Professional Education, and IT) to elevate user experience and grow digital engagement across touchpoints.
Digital Channel Maintenance (40%)
- Oversee digital platform operations, including CMS updates (Content Stack), field sales platform content, and Doc Finder.
- Manage daily backend administration of the customer database and email deployment system (SFMC), including e-blast execution, system maintenance, and reporting.
- Lead the development and weekly deployment of the field sales newsletter, partnering closely with the Channel team and key stakeholders.
- Maintain accurate content across platforms, manage user access, and troubleshoot issues to ensure seamless channel integration.
- Support budget management processes, including PO creation, check requests, and Totality tracking.
Digital Insights & Analytics (10%)
- Define and track KPIs across digital channels and campaigns (e.g., trade show leads, SFMC performance, Google Analytics site data).
- Deliver high-level reporting with actionable insights to drive optimization and deeper engagement across digital programs.
Qualifications
- Bachelor’s degree is required; a concentration in Business, Marketing, or Medicine/Life Sciences is preferred.
- Minimum of 2 years digital marketing experience in-house or in an agency is required.
- Proficient in CMS platforms, with preference for Contentstack or Drupal.
- Skilled in SEO, SEM, email, social media, and paid media strategy.
- Experienced in campaign optimization and performance reporting (Google Analytics).
- Proficient in CRM and marketing automation (e.g., Salesforce, Klaviyo).
- Collaborative team player with strong interpersonal and cross-functional skills.
- Familiarity with design and video tools preferred (e.g. Canva, Photoshop, Premiere).
- Strong project management, multitasking, and communication skills.
- Data-driven and insights-oriented; delivers clear reporting to stakeholders.
- Excellent time management and ability to prioritize in a fast-paced environment.
- Up to 10% business travel may be required.
The anticipated base pay range for this position is $63,000 to $102,350.
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
Employees Are Eligible For The Following Time Off Benefits
- Vacation – up to 120 hours per calendar year.
- Sick time - up to 40 hours per calendar year.
- Holiday pay, including Floating Holidays – up to 13 days per calendar year.
- Work, Personal and Family Time - up to 40 hours per calendar year.
For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits .
This job posting is anticipated to close on 7/14/25. The Company may however extend this time-period, in which case the posting will remain available on https://www.careers.jnj.com to accept additional applications.
For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com .
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.
The anticipated base pay range for this position is :
$63,000 to $102,350
Additional Description For Pay Transparency
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